Fashion has gotten so quirky and I love it. In this postmodern world of fashion anything goes. You can go from preppy to kawaii to punk all in the same week. You could even do these in the same look!
If you are craving fashion with an edge Pop Shop America shop and blog is a must see. Pop Shop America is a indie clothing boutique that specializes in handmade and vintage clothing. You can find cotton dresses, cool t-shirts, heart shaped sunglasses, raw gemstone jewelry and kawaii inspired earrings.
Pop Shop America is all about the fashion lifestyle and creates lookbooks to show the weird and wild world of indie fashion. In these lookbooks, the company never uses models but always works with real girls. They say that “it gives the whole photo set a look of authenticity. There’s something that happens when you see a fashion lookbook with real girls – it feels more unusual and striking. You can’t look away. You can’t help but stare when you see stylish women of different heights, shapes, sizes that look so wild, futuristic, and fashionable!”
In their last lookbook Happy Sun Kawaii Fun they shot outside and around a beautiful graffiti mural of animals & girls. The photos show overdone decora & anime style barrettes, sprinkle lips, and lots of candy. It’s a fun and lighthearted rainbow of kawaii style, bright colors, and casual everyday wear!
The previous lookbook Hallows is all about the macabre. It’s dark, ominous, and magical. It showcases the kind of clothes you would want to wear in the fall. It’s full of overgrown leaves and vines, raw crystals and geodes, mandalas and more. Everything is modeled by two girls that strangely look alike around an abandoned mid-century home.
How do these lookbooks fit together? Well you have to check them out to see. The Pop Shop America lookbooks are something that you don’t want to miss.